My services include

• brand insights — uncovering brand opportunities for growth
  • brand diagnostic – diagnostic evaluation of your brand’s current brand performance and new brand opportunities
  • competitive landscape map – visual depiction of the frame of reference (who you compete with), positions of key competitors, and your brand’s optimal competitive position
  • customer and consumer research – anthropological, qualitative, and quantitative methodologies which uncover rich insights about market opportunities
  • case study analysis – examination of brands to reference or benchmark against and implications for your brand

• brand planning — translating insights into actionable plans
  • brand platform – strategic platform for your brand, including your brand identity (who you are) and competitive brand positioning (how you compete)
  • brand architecture – framework for organizing, prioritizing, and managing related brands
  • brand touchpoint wheel – visual representation of all the touchpoints between you and the outside world and how they work together
  • customer experience architecture – framework for delivering the optimal brand experience to different customer segments across different channels

• brand execution — implementing tools that facilitate execution
  • brand guide – a tool that inform, inspire, and instruct stakeholders to interpret and reinforce the brand appropriately
  • decision tool – a tool that guide stakeholders through key decisions to support the brand
  • engagement program – interactive experiences that engage and equip stakeholders in bringing the brand to life
  • partner toolkit – resources for partners to facilitate their role in brand execution